Crypto Woman of the Week: Oluwatomisin Adekoya

As we celebrate women and advocate for accelerated action and gender equality in all sectors during International Women's Month, we think about the growing number of women who are not only establishing themselves in the crypto space but also occupying transformative positions that inspire women to be more crypto-enthusiastic.

Oluwatomisin Adekoya is a Web3 Writer and Lead Content Strategist at Renegade Digital, a Nigerian-based digital marketing agency. In this series, she shares how she got into crypto, her hopes for women in the ecosystem, and many more.

Let’s hear her crypto story!

I believe a good story should be told from the beginning. So, let’s start there.

What were the first steps you took to establish yourself in the crypto/web3 industry? What helped you gain confidence and credibility?

I was driven by curiosity and a desire to learn. I started by immersing myself in whitepapers, engaging in discussions on Twitter (now X), and connecting with thought leaders.

To build credibility, I focused on writing content that simplified complex Web3 concepts for beginners. I broke down blockchain trends, joined community discussions, and used storytelling to make technical ideas more engaging.

My confidence came with consistency. The more I wrote, the more I understood the space and connected with people who valued my insights. Eventually, my work caught the attention of industry players, leading to new opportunities.

Can you share a moment where you introduced a fresh idea, solved a major challenge, or contributed to a project that made a real difference? 

I worked on a project struggling with user adoption because the jargon was too complex, and onboarding felt intimidating. People were interested but felt excluded because they didn’t understand the language.

That must have been tough. How did you approach it?

I introduced a content strategy that simplified blockchain concepts using relatable storytelling. For example, I compared NFTs to collectible art with ownership rights and DAOs to modern cooperatives.

Making the content more accessible boosted engagement and improved user retention. It reinforced my belief that storytelling isn’t just about explaining Web3. It’s about helping people see why it matters to them. 

Exactly! It has to matter.

Now, this is an obvious question, but have you ever faced resistance or bias in your career? 

Web3 is a male-dominated space, so there’s always some level of resistance, even in the subtlest ways.

I’ve been overlooked in technical discussions and had to work twice as hard to prove my credibility.

Do say more. How did you handle it, and how do you currently navigate difficult situations in the industry?

Once, as a lead writer on a project, my input was initially sidelined in strategy talks. Instead of backing down, I let my content speak for itself by focusing on research, clarity, and impact. Over time, the engagement metrics proved my value, making my contributions impossible to ignore.

One way I handle these challenges is by focusing on results and surrounding myself with people who value expertise over bias. I also advocate for inclusivity and the need to amplify other women’s voices in Web3. If I’ve made it up here, I want to help others do the same.

How do you usually offer this help?

If you were mentoring a woman just starting out in crypto, what are three practical steps you’d recommend she take to build knowledge, skills, and networks?

First, immerse yourself in the space. Start by learning the basics. Follow reputable sources, read whitepapers, and stay updated on trends. Join X spaces and communities. Real discussions happen there, and engagement speeds up learning and growth.

Second, develop a skill and start creating. Whether it’s writing, like me, design, or front-end or back-end software development, there are many ways to add value in Web3.

Lastly, network and find a community. This is the most important step. Surround yourself with active builders in the space, join communities, and connect with industry leaders. Always ask questions; people in Web3 are open to sharing. Networking leads to collaborations, jobs, and deeper industry insight.

Most importantly, don’t feel intimidated. Web3 is always evolving, so there’s room for fresh perspectives. Stay curious, keep contributing, and enjoy the journey!

As a writer yourself, what advice would you give to a Web3 writer at the beginner level?

Start by breaking down crypto concepts and sharing them on LinkedIn, Medium, or Twitter (X). Building in Public, which I call BIP, will help you gain credibility because when people constantly see what you are doing, they recognise you as an authority.

These are really great tips.

Besides these practices, have you encountered any unique strategies or support systems that have helped you and other women grow in this field? 

Building strong peer networks, like women-focused DAOs (Decentralised Autonomous Organisations) and mentorship groups, is one way to support women in this space. These communities create opportunities to share knowledge, opportunities, and experiences, which are invaluable, especially for newcomers.

Could you share an example of how this played out in your career?

When I joined Web3 writing communities, I saw firsthand how women providing feedback on each other’s works and amplifying each other’s voices led to job opportunities and a stronger sense of belonging in an industry where women are often underrepresented. 

Beyond the structured communities, simple acts like recommending women for roles, inviting them to panels, or retweeting their work make a huge difference.

What specific opportunities or platforms do you think more women should tap into to gain visibility and leadership roles in crypto/web3? 

DAOs and communities are the best places to start. I’m part of the Solana community, which supports women through mentorship and grants. Joining communities like this helps you contribute, build credibility, and get noticed by industry leaders.

Content creation and thought leadership are other opportunities to explore. Writing, hosting podcasts, and running X Spaces are underrated but powerful ways to stand out. Platforms like Mirror (Web3’s Medium), LinkedIn, and X can help women establish themselves as industry voices. Sharing insights and simplifying complex topics can open doors.

Packathons, fellowships, and blockchain accelerator programs are great ways to showcase skills and gain visibility. Even if you’re not a developer, many of these programs need writers, web3 strategists, and other talents to help bring ideas to life. 

The key is consistency. Show up, engage in discussions, join communities, and take up space. Don’t shrink yourself; position yourself where opportunities flow.

Speaking about positioning, what community, resource, or strategy has helped you that you would recommend to any woman in crypto/web3?

There are women-focused communities like SheFi and Blue3 DAO that not only provide education but also funding opportunities, networking, and mentorship, which can be great game changers for women looking to establish themselves in the web3 and crypto space.

Another thing that has worked for me is BIP (Building in Public). You can do this by sharing insights on X, writing for web3 blogs, and engaging in community discussions. Putting my work out there has helped me gain visibility and connect with the right people.

For beginners, I recommend free learning platforms like Bankless and Web3 Academy. 

Web3 moves fast, so staying informed is key to thriving in the space!

Well, people perish for lack of information, so that one has to sink in.

Exactly! And you don’t want to be one of those people, especially in crypto or Web3.

Right. Do you have any more words of wisdom for the women aspiring to enter crypto and Web3 spaces?

Always trust that you can do it. Just believe it and get to work. I am rooting for you.

So are we, Tomi! Thank you for talking with us.

Thank you for having me.